Speakers / Agenda
IAB Canada, plus industry-leading research, content and technology providers, marketers and advertisers will provide research results, case-study examples and expert info within each of the sections below.
Check the Speakers/Agenda section of this site often to see our updated list of speakers and presenters!
Online Video In Canada Event Schedule
| 7:30 a.m. – 8:30 a.m. | Registration/Networking Breakfast |
| 8:30 a.m. – 8:45 a.m. | Welcome/Opening Remarks Video in the News (IAB Canada) |
| 8:45 a.m. – 9:30 a.m. | What Publishers are doing with Video Content: Entertainment, Sports, News, Financial (Kevin Bartus, Rogers Media); Youth (Jennifer Holgate, Dose.ca); User-Generated, (Hunter Madsen, Yahoo!.ca) |
| 9:30 a.m. – 9:45 a.m. | Online Video Viewing Behaviour: Overview re: #Eyeballs; #Streams; Time spent; New Measurement of Video Streaming in Canada (Annette Stieler, comScore Canada) |
| 9:45 a.m. – 10:00 a.m. | Video Ad Spending Projections (IAB Canada) |
| 10:00 a.m. – 10:30 a.m. | Networking/Break |
| 10:30 a.m. – 10:45 a.m. | IAB Canada CMOST results from Red Bull Video study (Robert Levy, Brandspark International) |
| 10:45 a.m. – 11:15 a.m. | More Results Re: Online Video Ad Effectiveness (Mary Ellen Anderson, Sympatico/MSN) (Rachel Krauss, Dynamic Logic) |
| 11:15 p.m. – 12 Noon | Planning + Buying Video (Mike Sharma, zig) (Video Ad Formats/Definitions (In-banner vs. In-stream, Companion Ads, Transparent Bugs etc.); Considerations re: Spend; TV to Video; What Constitutes Success? Reco Re: Budget? |
| 12 Noon – 1:00 p.m. | Lunch |
| 1:00 p.m. – 1:15 p.m. | IAB Canada In-stream Video Commercial Guidelines List of IAB Canada Online Publishers selling Video Advertising (IAB Canada) |
| 1:15 p.m. – 2:30 p.m. | Creative Strategy / Production Issues and Considerations DRM/ACTRA (Chris Williams, Media Contacts); In-stream pre-, mid, post-roll Video (Richard D’Alessio, UnpluggedTV.com); Beyond The Pre-roll (David UK, Heavy.com); Great Creative (Chantal Rossi, Google.ca) |
| 2:30 p.m. – 3:00 p.m. | Break |
| 3:00 p.m. – 3:30 p.m. | Delivery: Methods, for both Content and Adserving (Dominique-Sebastien Forrest, Canoe.ca), (Renee Hill, eyeReturn) |
| 3:30 p.m. - 4:00 p.m. | Recommendations Short Term (next 6 months) (IAB Canada) Recommendations Medium Term (next year) (IAB Canada) |
