Speakers / Agenda
IAB Canada, plus industry-leading research, content and technology providers, marketers and advertisers will provide research results, case-study examples and expert info within each of the sections below.
Check the Speakers/Agenda section of this site often to see our updated list of speakers and presenters!
Online Video In Canada Event Schedule
| 7:30 a.m. – 8:30 a.m. | Registration/Networking Breakfast |
| 8:30 a.m. – 8:45 a.m. | Welcome/Opening Remarks |
| 8:45 a.m. – 9:30 a.m. |
Update On Online Video Talent Remuneration (ACTRA, UDA) (Chris Williams, Managing Director, Media Contacts) |
| 9:30 a.m. – 10:15 a.m. |
Buying TV/Buying Online Video: Bridging The Gap Between GRP and CPM Models, Measurement, Value Systems (Peter Farfaras, Solutions Specialist, Sympatico/MSN; with Peter Vaz, M2 Universal and Darren Hardeman, Mindshare Excelerator Media) |
| 10:15 a.m. – 11:00 a.m. | Networking/Break |
| 11:00 a.m. – 11:15 a.m. |
Online Video Ad Formats: Creative Is King! (Renée Hill, President, eye Return) |
| 11:15 a.m. – 11:30 a.m. |
Content Distribution: Secrets For Driving Reach + Monetization (Dan Hill, Senior Director, Digital Programming, CBC English) |
| 11:30 a.m. – 11:45 a.m. |
Online Video Integrations and Multi-platform Media Executions (Stephan Argent, Vice President, Digital Media, CTV Inc.) |
| 11:45 a.m. – 12 Noon |
But Does It Work? MarketNorms and Cross-Media Learning For Online Video (John Torre, Regional Sales Director, Dynamic Logic) |
| 12 Noon – 1:00 p.m. | Lunch |
| 1:00 p.m. – 1:15 p.m. |
Video Everywhere: Using A Surround-Sound Strategy For Product Launches (Peter Farfaras, Solutions Specialist, Microsoft /MSN Canada) |
| 1:15 p.m. – 1:45 p.m. |
Branded Content: The Future Of Online Video? (David U.K., Managing Director, Worldwide, Heavy.com; with Ali Cameron, Molson Canada and Travis St. Denis, mediaedge:cia) |
| 1:45 p.m. – 2:00 p.m. |
The Rise Of Long-form Video: Project Runway's Advertiser Integration + Custom Content Builds For L'Oreal (Paul Burns, Vice-President Digital, Canwest Broadcasting) |
| 2:00 p.m. – 2:15 p.m. |
Men Like Custom Content Too: NHL.com Brings The US Army's Core Values to Life With Their "Hockey's Finest" Integration (Larry Gelfand, SVP Media Sales, NHL) |
| 2:15 p.m. – 2:45 p.m. |
Engaging Your Audience On YouTube: Doritos Guru Case Study (Sabrina Geremia, Head of Agency Relations, Google Canada; with Paul Lin, Account Supervisor/Digital Strategist, Proximity and Tom Fotheringham, Digital Group Director Of Strategy, OMD) |
| 2:45 p.m. – 3:30 p.m. | Break |
| 3:30 p.m. - 4:00 p.m. | Online Video: What's Next: Mobile Video, Goodmail Video, Video Search, And More... PLUS Short- and Long-term Recommendations (Paula Gignac, President, IAB Canada) |
