The Interactive Advertising Bureau of Canada's Intensive, One-Day Course In Paid Search Engine Marketing, is a full 8-hours long, and is packed with practical tips, techniques and considerations that are critical to executing successful Paid Search advertising programs, and is designed to provide attendees with a thorough understanding of how Search fits into the overall media mix, as well as within the model of self-directed / auction-based media buying.
Team Instructors:
Tom Tsinas, Vice President, Business Development, Search Engine People
Jennifer Osborne, President of Paid Search, Search Engine People
Mike McDougall, Account Director, Search Engine People
*NOTE: This course is taught in English only.
Who Should Attend?
This course is especially applicable to:
- Advertiser Brand and Product Managers
- Agency Media Buyers and Planners (small, medium or large scale)
- Agency Account Service Managers
- Online and offline Publisher Sales Reps and Marketing Professionals
- Business Owners (small, medium or large scale)
- Recent Graduates of traditional Marketing Degree or Diploma Programs (which may not have included, or fully explored Interactive channels within the curriculum)
Course locations and dates are:
Team Instructors:
Tom Tsinas, Vice President, Business Development, Search Engine People
Jennifer Osborne, President of Paid Search, Search Engine People
Mike McDougall, Account Director, Search Engine People
*NOTE: This course is taught in English only.
**NOTE: Because seating is limited and based on venue, acceptance into the Course is on a first-come, first-serve basis.
