IAB Canada's Annual Canadian Media Usage Trends Study, which isolates important trends in media usage from within Canada's major syndicated research studies (PMB, NADbank, BBM RTS), now has a full eight years of Internet usage data, that will help you understand just how much the media habits of men and women, various age demographics and English and French Canadian consumers have changed since 2000 -- and will also provide valuable insights for Advertisers, Agencies and anyone responsible for media planning, buying or selling in the Canadian marketing community.
EXCLUSIVE For 2009!
IAB Canada will introduce its NEW! Media Imperative Tool, which has been created exclusively for the Canadian media environment. This FREE downloadable tool, will help the Canadian industry understand how heavy and light Internet and TV media usage affects consumers' propensity to purchase various products and product categories.
Presenter: Rob Young, Sr. VP Planning Services, PHD Canada
*NOTE: Actual presentation will be in English only, but PPTs will be available in both Eng/Fre.
Who Should Attend?
This event is especially applicable to:
- Advertiser Brand and Product Managers
- Agency Media Buyers and Planners (small, medium or large scale)
- Agency Account Service Managers
- Online and offline Publisher Sales Reps and Marketing Professionals
- Business Owners (small, medium or large scale)
- Recent Graduates of traditional Marketing Degree or Diploma Programs (which may not have included, or fully explored Interactive channels within the curriculum)
Event locations and dates are:
Presenter: Rob Young, Sr. VP Planning Services, PHD Canada
*NOTE: Actual presentation will be in English only, but PPTs will be available in both Eng/Fre.
**NOTE: Because seating is limited and based on venue, acceptance into the Event is on a first-come, first-serve basis.
