Paula Gignac is President of the Interactive Advertising Bureau of Canada (IAB), and former Vice President of Rogers Women's Group of Websites. She is recognized throughout the industry - not only as a pioneering Web publisher - but also as an award-winning Interactive marketer and author of digital marketing programs for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Proctor & Gamble, Hershey, etc. With more than 13 years of experience in Interactive media, and an unmatched record of helping clients achieve success in the Online arena, she is also chief instructor for IAB Canada's Intensive, One-Day Course in Interactive Marketing & Online Advertising.