The Interactive Advertising Bureau of Canada's Intensive, One-Day Course In Interactive Marketing and Online Advertising, is a full 8-hours long, and is designed to provide attendees with a thorough understanding of the Interactive medium, that will be critical to buying, selling and executing successful Display, Email, Search and Emerging Platforms Interactive advertising programs.
Instructor: Paula Gignac, President, IAB Canada
*NOTE: Montreal Course taught in French by Sam Parent, Regional Director, Quebec Council, IAB Canada
Who Should Attend?
This course is especially applicable to:
- Advertiser Brand and Product Managers
- Agency Media Buyers and Planners (small or large scale)
- Agency Account Service Managers
- Online and offline Publisher Sales Reps and Marketing Professionals
- Business Owners (medium to large scale)
- Recent Graduates of traditional Marketing Degree or Diploma Programs (which may not have included, or fully explored Interactive channels within the curriculum)
What Attendees Have Said About the Course...
Gary Myers, Vice President of Advertising for The Hamilton Spectator, who watched almost 100 City Media Group newspaper sales staff (with little or no experience in selling Online advertising) go through the program in January 2006 agrees about the immediate results:
“The Course helped us prepare our staff as they transitioned from sales of traditional, offline newspaper products to the selling an integrated off- and online offering. In fact, we felt so confident with the learning from the one-day session that we hosted an educational session with more than 50 traditional newspaper advertising clients in attendance within just two weeks of our initial training seminar.”
Course locations and dates are:
Instructor: Paula Gignac, President, IAB Canada
*NOTE: Montreal Course taught in French by Sam Parent, Regional Director, Quebec Council, IAB Canada
**NOTE: Because seating is limited and based on venue, acceptance into the Course is on a first-come, first-serve basis.
